LACK OF FIRMNESS
​It is important to manage skin structure to prevent skin aging and maintain firmness. In particular, when the amount of collagen in the skin decreases or the ability to produce collagen decreases, the elastic structure supporting the skin adipocytes and muscles weakens and adversely affects skin health.
Collagen is a protein that helps cells support each other in the skin. It accounts for one-third of the body's protein content, including skin, bones, and joints. Collagen, which accounts for 90% of the dermis, plays an important role in maintaining elasticity by keeping skin shape and firm skin. If the skin is sagging and wrinkles continue, you should keep collagen in your body.
CAUSES OF LACK OF SKIN FIRMNESS
  • Decrease of Collagen and Elastin: After 25 years of age, the ability of collagen and Elastin, the elastic fiber, to start to decline sharply. When collagen, which acts as an adhesive between cells, is reduced, the skin is affected by gravity and strikes downwards and wrinkles.
  • Lack of water: The elasticity is also related to the water content of the skin. Reduced elasticity of the skin with less water, from fall to winter during the period of sebaceous secretion is not much, and the dry atmosphere takes away moisture from the skin, wrinkles easily occur.
  • Ultraviolet rays: Even if the normal elasticity is maintained, when the skin is exposed to strong ultraviolet rays, the elastic fiber elastin is broken or deformed, causing the skin to sag and wrinkle.
  • Incorrect lifestyle: Rapid weight loss or high pillow, slanting the head for a long time, such as the wrong attitude, the wrong habits and reduce the elasticity of the skin causes wrinkles. Eating long-bite foods such as squid or poultry also has a bad influence. 
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